Privacy Policy

Soboba Medical Weight Loss Clinics is a physician-supervised medical weight loss practice with three locations in Orange County, California:

• Newport Beach: 20072 SW Birch St #220, Newport Beach, CA 92660 — (949) 646-0251
• Laguna Hills: 27001 Moulton PKWY A103, Laguna Hills, CA 92656 — (949) 362-4560
• Rancho Santa Margarita: 22521 Avenida Empresa #118, RSM, CA 92688 — (949) 459-3952

As a medical provider, Soboba is a HIPAA Covered Entity. Information you share with our clinical staff as a patient is governed by our separate HIPAA Notice of Privacy Practices, which is provided to all patients at intake. This Privacy Policy governs information collected through our website only.

Information You Provide Directly: When you contact us by phone, email, or any web form, we may collect your name, phone number, email address, and any message you provide.

Automatically Collected Information: When you visit our website, we automatically collect certain technical data, including:

• IP address and approximate geographic location
• Browser type and version
• Device type and operating system
• Pages visited, time spent on pages, and referring URLs
• Clicks, scrolls, and other interactions on the website

Cookies and Tracking Technologies: We use cookies, pixels, and similar technologies to operate our website and deliver advertising. See Section 5 for full details.

We use the information we collect for the following purposes:

• To respond to your inquiries and schedule consultations
• To operate and improve our website
• To measure the effectiveness of our advertising campaigns
• To serve relevant advertisements to users who have visited our website (remarketing)
• To analyze website traffic and user behavior in aggregate
• To comply with legal obligations

We do not sell your personal information to third parties. We do not use your information for any purpose incompatible with the above without your consent.

Our website uses Google Tag Manager (GTM), Google Analytics 4 (GA4), and Google Ads. These services allow us to understand how visitors use our site and to run targeted advertising campaigns.

Google Analytics 4: We use GA4 to collect anonymized usage data including pages viewed, session duration, and interactions. Google Analytics uses cookies to track users across sessions. Data collected by GA4 is processed by Google in accordance with Google's Privacy Policy.

Google Ads Remarketing: We use Google Ads remarketing to show advertisements to users who have previously visited our website while they browse other websites in the Google Display Network. This is done through cookies placed by Google on your device.

Conversion Tracking: We track specific actions on our website (such as phone call clicks) as advertising conversions. This data helps us measure the performance of our ad campaigns. No personally identifiable health information is shared with Google for advertising purposes.

Data Collected for Advertising May Include:

• Pages you visited on our website
• Buttons or links you clicked
• Time and duration of your visit
• General location (city/region level)
• Device and browser type

We do not pass any health-related information, diagnoses, treatment details, or personally identifiable medical data to Google or any advertising platform.

Opting Out of Google Advertising: You may opt out of personalized Google advertising at any time by visiting Google's Ad Settings or by installing the Google Analytics Opt-Out Browser Add-on. You may also opt out of interest-based advertising through the Digital Advertising Alliance at optout.aboutads.info.

Our website uses the following types of cookies:

You can control or disable cookies through your browser settings. Note that disabling cookies may affect the functionality of our website. Most browsers allow you to refuse or delete cookies via their settings menus.

Soboba Medical Weight Loss is a HIPAA Covered Entity. As such:

• Health information you share with our clinical staff as a patient is protected health information (PHI) and is governed by our HIPAA Notice of Privacy Practices, which is provided to you separately at your first appointment.
• We do not collect, store, or transmit protected health information through this website.
• We do not share any health or medical information with advertising platforms, including Google.
• Any inquiry submitted through our website (e.g., phone calls, contact messages) is treated as general communication and not as a patient medical record until you are enrolled as a patient.

If you have questions about your medical records or patient privacy rights, please contact the clinic directly.

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):

• Right to Know: You may request information about the categories and specific pieces of personal data we have collected about you.
• Right to Delete: You may request that we delete personal data we have collected, subject to certain exceptions.
• Right to Correct: You may request correction of inaccurate personal data.
• Right to Opt-Out: You may opt out of the sale or sharing of your personal data. We do not sell personal data. We share limited data (page visits, click events) with Google for advertising purposes. You may opt out of this via Google's Ad Settings.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.

To exercise your California privacy rights, contact us at: newport@sobobaweightloss.com or call (949) 646-0251. We will respond within 45 days as required by law.

We do not sell your personal information. We may share limited information with the following categories of third parties:

• Google LLC — for analytics, advertising, and tag management (as described in Section 4)
• Service Providers — companies that assist us in operating our website, subject to confidentiality obligations
• Legal Authorities — when required by law, court order, or to protect the rights and safety of our patients and staff

Any third party that processes data on our behalf is required to handle it in accordance with applicable privacy laws.

We retain website usage data collected through Google Analytics for 14 months by default, consistent with GA4's data retention settings. Contact information you submit is retained as long as necessary to respond to your inquiry or as required by law. Patient medical records are retained in accordance with California medical records laws (minimum 10 years for adults).

Our website is not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a minor, please contact us immediately and we will delete it.

Our website may contain links to third-party websites (such as Google Maps or Adobe Reader). We are not responsible for the privacy practices of those websites and encourage you to review their privacy policies independently.

We implement reasonable technical and organizational measures to protect the information on our website from unauthorized access, disclosure, or destruction. However, no method of internet transmission or electronic storage is completely secure, and we cannot guarantee absolute security.

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we do, we will update the “Last Updated” date at the top of this page. Continued use of our website after any changes constitutes acceptance of the updated policy.

If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact us: